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Communications Team Report 2019 MAY
Note: To download the PDF version, please click here.
Submitted on 2019.05.10 by Kasey Castleberry (KC), Communications Team (CT) Coordinator.
Website
(KC) The website had 818 views (236 visitors) in April, 829 views (286 visitors) in March. 2018 April had 506 views (189 visitors). 2017 April had 533 views (142 visitors).
The top page visits for the past 30 days (ending 2019.04.20): Home (243, last 242), Upcoming Services (42, last 37), Directory (34, last 35), Home page/Archives (33, last 37), Presentation Archives (24, last 25), About Us (22, 21 last).
Our top referrers were Search Engines (139, last 159) and Facebook (30, last 24).
Google My Business
(KC) As of 2019.05.10T10:22, there were 1152 total searches for the month (1014 last month). 441 were direct (365 last), found by searching for our name, 466 discovered us by keywords (489 last), and 245 found us by branding (160 last). Interestingly, the percentage of Branded inquiries grows each month.
The top keywords (queries) were: uu (52, last 52), unitarian church (21, last 21), unitarian universalist church (21, last 21), unitarian universalist (19, last 19), Unitarian (18, last 18). Not sure why ALL are the same as last month.
There were 51 actions taken on our listing (47 last). 31 visited the website (35 last). 13 requested directions (12 last). There were 7 phone calls (0 last), no messages (0 last). All calls but one seemed to be wrong numbers or sales related. One call was asking for handouts in spite of the message directing them to the website.
The Google photo panel had 1.61K views (1.03K last).
(KC) For the last 28 days (APR 12 - MAY 09), we have had 161 page Views (186 last period) and 2 page Likes (213 total). We gained 3 Followers (227 total). Post Reach was 350 (203 last period). Post Engagements were 284 (85 last period). Easily the most popular posting in this period was "Another Glorious Easter Service", having 92 clicks and 23 reactions.
(KC) Totals (2019.05.10): 491 Tweets (+4 new), 339 Following (-1), 333 Followers (unchanged), and 2 Likes (unchanged).
Other Social Media
(KC) Nothing new to report.
