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Communications Team Report 2019 April
Note: To download the PDF version, please click here.
Submitted on 2019.04.20 by Kasey Castleberry (KC), Communications Team (CT) Coordinator.
Website
(KC) The website had 829 views (286 visitors) in March, compared to 696 views (209 visitors) in February. 2018 March had 1276 views (560 visitors). 2017 March had 450 views (128 visitors).
The top page visits for the past 30 days (ending 2019.04.20): Home (242, last 221), Home page/Archives (37, last 56), Directory (35, last 48), Upcoming Services (37, last 36), Presentation Archives (25, last 19), Events and Activities (27, last 17), About Us (21, 15 last), Church Growth (25, last 11), LBGTQ Welcoming (18).
Our top referrers were Search Engines (159, last 161) and Facebook (24, last 23).
Google My Business
(KC) As of 2019.04.20T13:00, there were 1014 total searches for the month (1272 last month). 365 were direct (540 last), found by searching for our name, 489 discovered us by keywords (637 last), and 160 found us by branding (95 last).
The top keywords (queries) were: uu (52, last 28), unitarian church (21, last 17), unitarian universalist church (21, last 21), unitarian universalist (19, last 11), Unitarian (18, last 26).
There were 47 actions taken on our listing (46 last). 35 visited the website (37 last). 12 requested directions (9 last). There were no phone calls (0 last), no messages (0 last).
The Google photo panel had 1.03K views (870 last).
(KC) For the last 28 days (MAR 23 - APR 19), we have had 186 page Views (111 last period) and -1 page Likes (211 total). We gained 1 Followers (224 total). Post Reach was 203 (320 last period). Post Engagements were 85 (143 last period).
(KC) Totals (2019.04.20): 487 Tweets (-4 new), 340 Following (unchanged), 333 Followers (+5), and 2 Likes (unchanged). Not sure what is up with the missing tweets, it should go up with every posting to the website.
Other Social Media
(KC) Nothing new to report.
