Communications Team Report

Mountain Light UUC Board of Directors Meeting 2016 July 03
Communications Team Report

Submitted by Kasey Castleberry, Communications Team (CT) Coordinator
Team: Kasey Castleberry (KC), Geraldine Barker (GB), Laura Burton (LB), Gretchen Norris (GN)


Statement:

Mountain Light UUC is a business that deals with spirituality. If we wish to remain in business, we must find an audience (market) and deliver services (products) that meets its needs. To reach potential new congregants, we must make ourselves known, in as many relevant realms as possible.

Additionally, we must be transparent and keep our new and current attendees informed, if we are to engage them and maintain our relationship with them. Our Communications Team's efforts are essential in meeting these goals.

We encourage the Board of Directors, Team Leads, and all congregants to share in these goals. There are many ways to help: follow and like our social media pages, post comments and share posts, submit articles and testimonials, offer advice and guidance, and consider learning how to actively participate in maintaining some aspect of our communications.


Overview:

Webmaster changes need to be made. The website is growing, both in content and visits. Facebook and Twitter are active and slowly growing, though doing badly compared to our "competitors". YouTube is under utilized. Pintrest and Google+ are mostly inactive.


Newsletter:

GB: no response


Website:

KC: Geraldine Barker is ready to surrender the title of Webmaster after three years (since 2013 FEB) of exemplery service. Kasey Castleberry as been the defacto Webmaster since the new website went online (2016 March 25) and would now like to take the title officially.

The website now has photo galleries. There have been multiple news items posted each week, all of which are shared automatically with our Facebook and Twitter accounts.


Facebook:

LB: no response

KC: As of Tuesday, June 30, we have 117 likes (May: 115). There was lots of recent activity, mostly because of news related to Carol Johnson's decline and passing. The week following showed significant drops.

June 01-28 stats (compared to previous 28 days):
Actions on Page: 1 (up 100%)
Page Views: 107 (up 149%)
Page Likes: 1 (unchanged)
People Reached: 269 (up 115%)
Post Engagement: 323 (up 323%)

Comparisions for Week of June 22-28 (likes / posts / engagement):
1342 / 7 / 98 The Orchard Church
 363 / 1 / 23 Cherry Log Christian Church
 117 / 8 / 14 Mountain Light Unitarian Universalist Church
  28 / 0 /  0 Pleasant Grove Baptist Church


Twitter:

KC: Following new accounts each week increases the probability of gaining new Followers to ours.

Tweets: 174 (27 since May report)
Following: 222 (33 since May report)
Followers: 184 (12 since May report)
Likes: 2 (unchanged since May report)


YouTube:

KC: We now have a number of playlists on our YouTube channel. It could (and should) be used as a resource for service leaders and speakers when searching for hymns for a service.


GooglePlus:

KC: This account remains mostly inactive.


Pintrest:

KC: This account remains mostly inactive.


Newspapers:

GN: Nothing new. If anybody has any suggestions, Gretchen would be glad to have them. She would like to thank everybody for making an effort to get information in to me early, though has no information for Laura's service yet.

KC: The newspaper notices are now being ran as news posts on the website, as well. Consequently, this also makes them available on Facebook and Twitter.